Buckle up Essay Example for Free

Buckle up Essay Still unconscious, wreathed in bandages, pale and out in my own land, I could not even barely imagine the pain that engulfed my loved ones as they by lay vigil each night, thinking of my sorry picture with only breathing tubes to hang onto. On the second day, I regained consciousness and began a hazy recollection of what happened. The successive bumps and crash. I could recall seeing the driver ram straight into the car in front, a second later I was flung head first into the driving seat almost unsitting the driver who nonchalantly pushed my head aside. The only other recollection is seeing flames and being suffocated by fumes of burning petrol. The accident left me with gruesome facial cuts, an upper broken jaw with six teeth less. In modern day United Arab Emirates, the causes such accidents are as varied as the number of accidents. There are times when you cant really blame anybody. Nobody expects a sudden thick fog during the rush hour, it was quite an unfortunate scenario but you dare not snarl in the highway because you could be the cause of another accident. The combination of reckless over confident drivers with such weather conditions only spells doom to the careful drivers who will slow down and ensure that there is sufficient space between his vehicle and the next but there is no knowing who might ram into your rear. It is therefore an unwritten rule that one simple mistake like slowing down even in zebra crossings might result in traffic accident. Despite all these unwritten rules, you cannot surely escape being labelled a very stupid person if you drive at 120km/h in a silly thick fog. It is always the first car in the crash that causes the accident, whether he was driving beyond the police legal allowance, a copy of the many paper on the driving wheel or coffee on the other hand, the prerequisites to such traffic accidents are seen every day on our highways. It gets even more harrowing when people drive while answering phone calls or when rich spoilt kids zoom at dangerous speeds in brand new SUVs. I was dispatched from the hospital after three intensive months of medical care. By slowly recollecting the past, trying to shift what might have caused the accident and what might have not, trying to find a rationale why as a passenger I had much more serious injuries than the driver who only escaped with minor injuries the answer to my stupid injuries hits me hard, Buckle up! : That was the difference between the driver and me. Its even more hurting that I had to learn painful way. The seat belt usage is the savior if you are to be involved in such accidents. These are a very many road casualties that arise due to our refusal to buckle up. Presently the campaign â€Å"Your safety is in using safety Belt is helping people understand the importance of buckling up. Additionally, as we speak now heavy fines are being levied on those apprehended for not putting on their safety belts. This has come only after the realization that traffic accidents cause more deaths than murder and is only second to death caused by cardiovascular diseases. The experience of accidents is harrowing, the survival chance is in guaranteed, and as more and more lunatic drivers are released onto our roads, the only savior is the seat belt. I have never been reminded to buckle up ever since, my scars are too huge to be ignored. Buckling up has become an innate predisposition to me. References New Initiative in IAHVs Road Peace Campaign: Buckle up Dubai www. dubaishopping festival. com/news/IAHV11-09. htm Buckle up Drive Controls Violations of Seat Belt Rule. 2007http:www. uaeinteract. com/docs.

The Possible Secrecy of UFOs :: Unidentified Flying Objects Aliens Essays

The Possible Secrecy of UFOs Unidentified flying objects, or UFOs, are one of the most controversial mysteries known to mankind. From ancient to present times, unidentified objects have been seen in the sky by millions of people. The question is, of course, what is it that we are seeing in our skies? Are they foreign spacecrafts from distant planets, merely Air Force experiments, or only our imagination? Many people believe that extraterrestrial life is existent and far more advanced then us. Conversely, many believe that aliens are just figments of our optimistic imaginations. What about our governments? Are they hiding vital information from us, the citizens of the world, in belief that we are better off not knowing the truth? Countless government employees have continually denied allegations of UFOs being in contact with our planet. Then again, many of these officials have also allegedly taken part in UFO cover-ups and seen flying saucers ­ for themselves. Is there some huge conspiracy, or are there only at tention-hungry people who wish to be in the spotlight? Arguments are incredibly strong for both sides. There is an excessive amount of information which could lead one to assume that UFOs are fiction, yet there is also an abundant amount of evidence which suggests that UFOs are in fact out there. What, and who, are we to believe? I. On September 1, 1859, Richard Carrington, a renowned astronomer of his time, saw two luminous bodies that he said were not meteors flying through the air (Lore 53). Nine years later at Radcliffe Observatory in Oxford, many astronomers witnessed a luminous object that moved quickly across the sky, stopped, changed course to the west, then to the south, where it hovered for four minutes. Then it headed toward the north. (Lore 53) UFOs. What are they, and where do they come from? Unidentified flying objects, or UFOs, are one of the worldÆ’Â ­s oldest and most intriguing mysteries. UFOs are commonly called flying saucers ­, which the American Heritage Dictionary defines as any of various unidentified flying objects typically reported and described as luminous discs (272). Esteemed Idaho businessman Kenneth Arnold coined the phrase flying saucer ­ when in June of 1947 he saw saucer-shaped discs flying over the Cascade Mountains. It was in this year that these unidentified flying object sightings began to escalate. About one month after Arnold saw these objects in the sky the incident at Roswell occurred.

Hassan’s Story Essay

A. Baru is using surface markings to identify the gender of a skull. What two major types of surface markings do bones have? a. The depressions and openings. B. Why are Liu and Hassan surprised to find a metopic suture on an adult skull? In which skull bone do metopic sutures occur? b. Because right after birth the left side and right side of the frontal bone are united by the metopic suture. They were surprised because this suture should have disappeared between the ages of six to eight years of age. C. What delicate skeletal structures are found inside the nasal cavity that might be missing from an excavated skull? c. The perpendicular plate D. How would Hassan and his team be able to tell the ages of the skeletal remains of the woman and baby? d. By the four main sutures such as coronal suture, sagittal suture, lambdoid suture and squamous sutures. E. What features of the vertebral column would the larger skeleton in the sarcophagus show to indicate it was female? e. The vertebral column of a male in about 71 cm (28 in.) for a female the vertebral column of a female would be about 61 cm (24 in.) F. What bone in the neck region other than cervical vertebrae may be damaged during strangulation or neck trauma? f. The hyoid bone. G. If the bones of a person found at the excavation site were mixed up and out of sequence, how could the anthropologists determine which vertebrae were cervical, lumbar or thoracic? g. Because the cervical bones are the smallest, the thoracic bones are larger than the cervical bones, and the lumbar bones are the largest. H. Why would bones with their hard structure, be subject to and show signs of the disease that destroyed this community? h. Because bones will show signs of wear and tear and can also be also be tested. I. What structure passes through the transverse foramina of cervical vertebrae that would cause death if damaged as in the child’s skeleton? i. Arteries

The American Revolution The First Successful Rebellion...

The American Revolution is perhaps one of the most significant changes in international history as the first successful rebellion by a colony against its European parent. It brought along with it new concepts of government and democracy, changing many preexisting viewpoints of how the distribution of representation and power would be managed by a country’s citizens and residents. One such viewpoint which began a movement that would last into the next century was slavery, particularly of African Americans. Africans were brought from their continent against their will be European slave traders to supply the burgeoning manufacturing and plantation industries in the New World. The abolitionist ideas were started in Europe and made their way to America where those with decision making power, land-owning white males, began debating whether the validity of such a system should persist or not. At the same time, there were freed African Americans who took upon themselves the task to advance the betterment of their population. African Americans were limited in the extent to which they could promote and spread freedom due to their inability to vote and truly be represented. However, in raising awareness within their own community and working with white abolitionists who had voting rights and better representation, they were able to promote and spread awareness about ending slavery and freeing African Americans between the 1770s and 1850s to improve their quality of life in theShow MoreRelatedResistance Of Slavery During African Americans1656 Words   |  7 Pagesslavery in the Caribbean started before African Americans even set foot on the ships that took them on the middle passage across the Atlantic ocean to the Caribbean islands. Slave rebellions and maroonages started to take place in Caribbean slave society during the 18th and early 19th century. The range to the rebellions varied from minor slaves running away from their owners to violence between slave s and the government. When African Americans would first come to the Caribbean Islands, they would goRead MoreThe Young Lords Movement Of The United States1292 Words   |  6 Pagesjust like the African Americans and wanted it to end immediately. The Young Lords consisted of both women and men. 3. Black nationalism supports a racial definition of national identity. Blacks wanted independence from European society. The purpose of this movement was to gain economic power and infuse a sense of community among African Americans. Black nationalists wanted to maintain their separate identity as a people. They wanted to invoke a sense of pride in African Americans in the United StatesRead MoreHow Did Great Britain Lose its Power? Essay1997 Words   |  8 Pageshalf of North America, and established colonies off the west coast of Africa, India, and the Philippine islands. The British Empire achieved dominance through industry, economic trading, and its navy, which gave Great Britain a superior advantage over competing sovereignties for three hundred years. Even though the largest British colonies revolted in 1775 and launched a successful revolution, Great Britain continued to grow through the industrial revolution of the nineteenth century and early twentiethRead MoreHalf Way Cov enant : The United States1767 Words   |  8 Pagesnumbers within New England as a result of the harsh requirement of publicly recounting one’s conversion experience. This compromise, posed in 1662, allowed the any child of a baptized adult to be baptized regardless of whether or not the parent was a saint. The first generation could pass church membership to the third generation, while the second generation would be in a â€Å"halfway† state wherein it could not partake in many church affairs. Despite this desperate attempt at reviving Puritan saint numbersRead MoreThe Invention Of The Cotton Gin1976 Words   |  8 Pagesbecause it had forced many kids to work instead of their parents realizing that their children could get a better job if they let them go to school because the children are supposed to be able to play and get an education not work for people in coal mines and cotton factories and It caused pain for the kids and it was unfair to the children and Slav ery in America began when the first African slaves were brought to the North American colony of Jamestown, Virginia, in 1619, to aid in the productionRead MoreChapter 30 Ap Euro Outline Essay2891 Words   |  12 PagesChapter 30: The West at the Dawn of the 21st Century~. ----------------------------------- The 20th century movement of people: The Soviet communists’ forced removal of the Russian peasants and the Nazi’s deportations and execution of European Jews were only the most dramatic examples of this development. Many moved from the countryside to the cities. Other vast forced movements due to the government caused millions of Germans Hungarians, Poles, Ukrainians, Bulgarians, Serbs, Finns, ChechensRead MoreEssays for the American Pageant, 14th Ed.11068 Words   |  45 PagesEssays for The American Pageant, 14th ed. Part One 1. From the perspective of Native Americans, the Spanish and English empires in America had more similarities than differences. Assess the validity of this generalization. Response Strategy It is important to develop a clear thesis on the validity of the statement at the outset of the essay. A good essay could be developed on either side of the issue or in support of a middle-of –the-road position. Supporting paragraphs should beRead More Citizenship and The French Revolution Essay7066 Words   |  29 PagesCitizenship and The French Revolution The French Revolution of 1789 changed the meaning of the word â€Å"revolution.† Prior to this year, revolution meant restoring a previous form of government that had been taken away. Since then, revolution has meant creating a new institution of government that did not previously exist. This required that a constitution be drafted. After a series of four mini-revolutions from May to July, the â€Å"Declaration of Rights of Man and Citizen† was released on theRead MoreHistory and Laws of Death Penalty2834 Words   |  11 Pagesinterchangeably but there is a marked difference between the two. Death penalty becomes capital punishment after a person is killed. Still, many believe that both are one and the same. (Bohm, 2007) Death penalty dates back to the 1700s B.C. The first document to contain laws on the death penalty was known as the Code of Hammurabi. This document was written in ancient Babylon which is now modern day Iraq and consisted over 250 laws. These laws mentioned twenty five crimes which were deemed punishableRead MoreThe Philippine Architecture: Spanish Colonial Period18287 Words   |  74 PagesOcean in 1513, becoming the first European to lead an expedition to have seen or reached the Pacific from the New World. Conquest of Mexico, Peru (1519 The Spanish under Cortes conquer Mexico. In 1531, Spain conquers Peru under Pizarro. These major events make Spain a world power of the time and the influence of their armies, Catholicism and wealth is felt in both the New World and in Europe, leading to the Golden Age of Spain. The search for â€Å"Spice Islands† The first Portuguese exploratory expedition

PESTLE analysis of Tesco and Coca Cola - Free Essay Example

Sample details Pages: 3 Words: 1043 Downloads: 9 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? Tax policies: Tesco has to make sure that they are paying their taxes and making sure that their staffs are also paying their taxes. Trade restrictions: Tesco also have to make sure that they adhering to any trade restrictions in place in the United Kingdom. Economic climate: Because of the economic climate Tesco could be struggling to give out jobs to people which means less stores across the UK and even stores having the possibility of being closed down to reduce spending. Don’t waste time! Our writers will create an original "PESTLE analysis of Tesco and Coca Cola" essay for you Create order Interest Rates: As interest rates go up so do the cost of items that Tesco might be buying for instance in January 2011 The VAT is set to rise to 20% making goods more expensive. Exchange Rates: Exchange rates changing mean that importing and selling goods becomes different each time as the supply of importing goods changes. Cost of capital: The cost of capital allows Tesco to see if their business is doing well and if it can be changed. New businesses: this as it allows new businesses to expand whilst also introducing new products to the supermarket chain. A good example of this is the new microwavable meals. Changes in Fashion: Changes in Fashion means that Tesco needs to change their products this can be bad but it can also be good depending on how fast it is seen. This also relates to trends. Immigration: with a lot of immigrants from Eastern Europe there is a lot of demand for new goods to be put into the stores. Rate of change: The rate of which technology changes is fast at the current time which means Tesco have to keep in with it all. Training: Without the relevant training of staff they cant use the machines properly Online Shopping: Online shopping has made Tesco extremely popular whilst also making it possible to have fewer stores around the UK and making them able to deliver to places where people may not be able to get to the stores. Health and Safety Laws: This restricts to the things that Tescos can do within their stores. Data Protection Act: They have to keep all data they take of their customers protected. Age Restriction Limits: They have to make sure that all the workers in their stores are not selling age restricted items to under age people. Pollution: They have to make sure that they are protecting the environment in such ways of not producing a lot of pollution Recycling: They have to have policies in place about how products are recycled such as their carrier bags. Energy: They have to make sure that they are not using a lot of energy PESTLE analysis for Coca Cola Political Economic Social Technological Legal Environment Government standards: If Coca Cola doesnt mean the governments expectation then the company can get a fine which can range from a small price to a big price for the company. International laws: As a global company Coca Cola needs to be careful of the changes in things such as accounting and taxation as if they get this wrong it could ruin their international status. Global company: This is a good thing as if they are lacking in sales in one or two countries they could be making it up in different countries meaning that they arent losing money all the time whereas they would if only operating in one country. Interest rates: As rates go up it costs more to produce the Coca Cola as the price for the ingredients of which they need increases. Economic Climate: Due to the economic climate when it crashes it means that thin gs like Coca Cola do not get as much money as people cannot afford to spend money on buying these drinks in bulk nor singular as the price of them rises whilst the client will be struggling with money. Budget cuts: This means that jobs will become cut and that people will become un-employed leaving fewer jobs in the industry and less chances to open more locations around the world. Nutrition and health: When people get to the age of about 37 they start to worry about their health more which means the demands for carbonated drinks from companies like coca Cola decrease alongside their revenues. Diabetes: Some people with diabetes cannot drink sugary drinks such as Coca Cola therefore having the Diet version of the drink helps as this allows them to have more of it increasing sales. Underage drinking: When teenagers get to around the age of 15 they start to drink underage this stems the sales in companies like Coca Cola as it means they arent getting as many sales. New flavours: As technology advances this allows Coca Cola to try new flavours such as the Cherry Coke and Coke with lemon. This allows the Coca Colas revenue to go up and people want to try these different flavours. Training: due to the complexity of new technology some staff will require training to operate machines or will require experience this means that less jobs can become available. Machines over humans: As machines get more complex which allows them to do more things more humans are becoming redundant due to machinery taking their position. Ingredients: Coca Cola has to follow guidelines to how much of each ingredient they are allowed to use to allow safe production and to enable people to drink these drinks without becoming ill or addicted. Health and Safety: The factories of which the drinks are produced in have to adhere to any Health and Safety regulations that are set out to stop injuries happening. Patent: All products that are made by the company have to go through a patent pending before they are allowed to hit the shelves in shops and supermarkets. Environmental laws: Coca Cola has standards set in their factorys of which they have to follow to be allowed to produce their stock. Recycling policies: Coca Cola has to try and make their bottles are recyclable as possible without making the bottles a hazard to be drinking from this means that they might have to change the materials. Energy: Coca Cola alongside many companies try to have an energy efficiency policy to reduce the energy they are using therefore not polluting the environment as much as they need to.

Beast of the Southern Wild - 860 Words

The story within the film â€Å"Beast of the Southern Wild† can give the viewer a lot of knowledge of the culture they lived in and why the characters acted how they did in several scenes compared to what individuals from other cultures would have done. The film can be believed to happen in recent times, mostly based on the vehicles which people drove and the medical equipment they had in the refugee camp, possibly pre-Katrina, in a location called â€Å"The Bathtub†, but if the film was written to take place of a real location, it could be believed to be towards the coast of Louisiana. The main characters were Hushpuppy (daughter) and Wink (father). The film told a story of a young girl who was in search of her mother, but in reality it was her journey to learn to be free and along the way, find the courage to stand up for herself against her fears, with much of that influence being taught by her father, through the means of being tough to her, tough love as many woul d say He knew he wouldn’t be around much longer and was preparing her for the world once he wasn’t around to protect her. Those moments were seen such as when Wink shouted at the rain, though drunk, attempted to show Hushpuppy there was nothing to be afriad of from the rain. Many moments were also seen of Wink restricting Hushpuppy and other characters from cry, there was never any time to cry, even when she had to confront the beast face-to-face or when he was at the point of his death (Zeitlin). The film gaveShow MoreRelatedBeasts Of The Southern Wild Analysis1293 Words   |  6 PagesIn Benh Zeitlin’s movie, Beasts of the Southern Wild, a young girl named Hushpuppy lives with her father in a small community located in Montegut, Louisiana, known by the locals as ‘the Bathtub’ for its coastal erosion. The area is also isolated from the rest of the population on the other side of a levee. They are faced with periods of intense storms and flood ing, as well as long dry periods due to climate change, but their community survives together, helping and protecting each other, and livingRead MoreAnalysis Of The Film Beasts Of The Southern Wild 1474 Words   |  6 Pages The film, Beasts of the Southern Wild, tell the story of a rural community called Bathtub in Southern Louisiana to induce themes of classism and community ties. Behn Zeitlin does a great job reminding us of our connection with each other and the world around us. The Americana aesthetic of the film mirrors our hero’s resiliency in the face of destruction. At stake in this aesthetic and exploration of these politically charged themes is an interpretation on how we can connect to each other acrossRead MoreAnalysis Of The Movie Beasts Of The Southern Wild 947 Words   |  4 Pages Beasts of the Southern Wild. Dir. Ben Zeitlan. Perf. Quvenzhane’ Wallis, Dwight Henry, Levy Easterly, Lowell Landes, and Pamela Harper. Cinereach, 2012. DVD. In the movie, Beasts of the Southern Wild, the setting and story line portray life in the Bathtub as a struggle; however, residence of the Bathtub sees it as a way of life. A poverty stricken group of citizens making the best of what they have, and when they face hardships, the community comes together to support each other. The movieRead MoreOn Racism Essay727 Words   |  3 Pagesown image, in the image of God he created him, and male and female he created them. So from the soil God fashioned all the wild beasts and birds of heaven. These he brought to man to see what he would call them; each one was to bear the name man had given it. The man gave names to all the cattle, all the birds of heaven, and all the wild beasts. But no helpmate suitable for man was found for him. Acts 17:26 From one single stock, he not only created the wholeRead MoreThe Creature Of The Beast1517 Words   |  7 Pagesatrocity that involved around one hundred animal-attack deaths caused by one creature, the infamous Beast of Gevaudan. Per Jaime Hill, the beast was the size of a horse and looked like a bear, hyena, wolf, and panther hybrid. It had a long wolf or pig-like snout. Many researchers believed there were at least two, or more than two, beasts roaming the area. The color of the beast changed every time the beast was spotted; it would go from red to red with grey and white patches to red with stripes. SometimesRead More William Faulkner’s short novel, The Bear Essay1035 Words   |  5 Pages Lord or with awe in the presence of the divine. (Brooks 149) In the story, we find a bear that has learned to outwit and survive hunters for years. It wasnt until they took a beast of the wild and tamed it before they could even come close to the bear. They took a beast of nature to kill a beast of nature for their own personal pleasure, for sport...a conversation piece. When looking into the history aspect of the story, think of human actions and how People make radicalRead MoreThe Animal Of The Zoo1525 Words   |  7 PagesMany zoos around the world have captive breeding programs in which they take animals from the wild and breed them in captivity and the offspring of these species become the entertainment of the public. Seeing the new panda bear cub exhibit can bring major business to the zoos, but when the new set of cubs arrive what is to be done with the old cubs? When there is no profitable use or need for an animal in the zoo it is considered a surplus. Surplus animals, if they’re lucky, will be transferred toRead MoreSundarban History1598 Words   |  7 Pagessaline marshes and tropical wetlands containing one of the worlds largest stretches of biodiversity-rich forests – the Bengalian Rainforest. These forests were one of the richest wildlife areas of the world, holding elephants, tiger, gaur, leopards, wild buffaloes, three species of rhinoceros, seven species of deer and a wide variety of other fauna. The first human settlers, who may have been the Veddoids’, appear to have arrived in the delta by 5th Century BC, though the first archeological evidenceRead More Understanding the Importance of the American Civil War Essays1516 Words   |  7 PagesAmerican history, one has to look back over thirty-years prior to the first shot at Fort Sumter. ?A small cadre of activists advocating the immediate and unconditional abolition of slavery emerged in the 1830s?They encountered massive opposition?by the Southern slaveholding interest?[and] encountered Northerners? fears that agitation to end slavery would almost certainly destabilize the fragile Union and could result in the liberation of millions of black slaves, who would then migrate northward.? FromRead MoreHummingbirds799 Words   |  4 Pagesthat the recent discovery of 30-million-year-old fossil bird that remains may include an ancestral hummingbird.. Its fossil specimens had long, slender bills ,and shortened upper wing s bones topped by a knob. Surprisingly, fossils were found in the southern part of Germany which was far away from the modern hummingbird territory. Hummingbird s aggression were shaped by sipping nectar as often as every minutes. They compete by challenging and bullying each other in mid-air; post up and pirouette

Management Strategies for the Automobile Industry - Free samples

Question: Discuss about the Report on Management Strategies for the Automobile Industrys Successful Brand, BMW on Customer Expectations in the Middle East? Answer: Introduction (Background of the study) The experience of the customer contributes in determining the brand name of the automobile industry and plays a key role to capture competitive market share. This research proposal is a challenge to analyze the concept of automotive branding. The branding of automobile captures the fundamental nature of an automobile industry from the point of view of the customers. Basically, it coherent the industrys value plans in terms of relation to the customers, product quality as well as culture The increasing focus on the satisfaction of the customer as well as loyalty helps an industry to rethink on their management strategies. The value of automobile industrys successful brand, BMW is vast as well as it is a tactical tool to attract all the customers. In the Middle East countries, there is a fastest rising of automotive brand at the ending of first quarter of the year 2011. BMW group is confident in achieving a large record in the Middle East. Research Aim The main aim of this assignment is to investigate the management strategies for the Automobile Industrys successful brand, BMW on the expectations of the customer in the Middle East area. The concept of automotive branding is strained ahead the existing models as well as practices across the marketing fields. Through the research, it is being seen that the automobile company will be able to study the buying behaviour of the customers. Based on the understanding of the perception of the customers, the companies can be able to determine the actions that are required to meet the needs of the customer. The market of the car changes due to fast competition as well as advanced technology. Therefore, the automotive manufacturer understands the preference of the customers on time as well as takes necessary actions to reflect the changes within the market quickly. Research objectives To conduct the research on how the automotive parts are to be handled To investigate the factors on the basis of what the customers choose brand To know the way of thinking of the customers that promotion are important in the automotive industry Research questions 1. Is the successful brand of BMW able to meet the expectation of the customers? 2. What is the significance of marketing strategies of BMW in the regions of the Middle-East? 3. What are the steps to be taken in the Automobile Industry to fulfil the expectation of the customers? Problem statement Due to appearance of globalization as well as liberalization there is a rigid competition among the industries of automobile that focus to capture the markets of Middle East. An automobile are not to be considered as luxury, it occupies the everyday part of life as well as becomes a necessity. The attitude of the customers changed towards the fact that yesterdays luxuries are the necessities of today. In order to become successful in the market, it is important to study the awareness of the potential buyers as well as track their drivers of those perceptions. Literature review It will review the recent studies and also research done in regards to make profits in the automobile industry in case they fulfil the expectations of the customers. Based on the marketing strategy of BMW, it adopts a marketing campaign to target their customers. It tells their customers that their branded cars give pleasure in driving than any other branded car. Research on this extreme pattern indicated that the successful brand of the automobile industry achieves the perception as well as loyalty of the customers in the Middle East countries Further research publicized that ethnicity, the image of the country as well as interpersonal organize serve as drivers of automobile purchase as well as phenomenon of consumption. Therefore, the consumer ends the equation of brand that is vital in building the brand of the automobile industry. The societal structure in the Middle East countries is to be highly networked. The individual perception of the customer on the brand image as well as its perceptive influences the potential customers. Due to those reasons, it is necessary to convince the customers to believe in products as well as connect the customers with the companys brand. The customers those feel that the business model of BMW as well as their brand values tend to continue loyal and engaged in increasing their manufacturing. Automobile is considered to be a need especially in the Middle East countries. It is important in those areas to own an automobile for convenience purposes. It is also important for the customers to appraise the variety of automobile that they need to purchase. The decisions are taken based on multiple factors like the requirements of the customer, safety needs, maintenance of budget. The consumer of the Middle East countries also becomes aware of their choices as well as quality of the automobile This study provides the overview of automotive brand in this area. In view of the strong competition in the market of Middle-East in the segments of lower, middle as well as upper-middle of the automobile brands, the rating of brand of BMW from the viewpoint of their customers is also discussed. The brand awareness level of BMW among the people is analyzed. Even it is the best brand that offers best manufacturing products may fail if it fails to communicate with their customers The study al so offers some important insight on the BMWs customer satisfaction. The brand of BMW is able to provide value to its customer and gain a better market share than any other automobile industries. Research Design and Methodology The important fact of research methodology is well defined structure and sequential approach that will help to complete the research work successfully. There are three types of research design; exploratory, explanatory as well as descriptive. In this research, explanatory design is chosen that will assist to understand the effect of the strategies of marketing of BMW on the expectations of the customers in the regions of Middle East. It gets the liberty to explain the nature of the research problem, purpose of the research with the experience as well as knowledge (Al, 2013). In this research, the methodology plays a role to build the framework of the research. This research is basically based on the research on survey. This research consists of research onion to identify the research method. The philosophies to be used to develop the framework are intepretivism, positivism as well as pragmatism. This research chooses the positivism to expand its research framework as it is appropriate for a deductive research approach. The analysis is based on the statistical analysis to compute the data (Dutton, 2013). It requires acquiring a set of overview such as causality to understand the data into simplest ways. The analysis of the research is based on the customer satisfaction to identify approval of the BMWs products (Eaton, 2013). It is based on highlighting the marketing strategy of BMW, features of BMW car as well as the overall satisfaction of the customer. In the analysis, both the positive as well as negative responses are evaluated. After the analyzing of the research, it is being known more about the strategies used in marketing or selling of the BMWs car. Research Onion Research onion demonstrates the stages that cover at the time of developing a research strategy. Each of the layers of the onion describes the stages of the process of research in details. It provides an efficient succession through which the research methodology is designed. The usefulness of research onion lies in its flexibility for any type of methodology and it can be used in diversity of contexts. The first stage of research onion is to understand the process of the research. Based on the objective of the research, it is to be done. Firstly, the research philosophy refers to the nature of the reality that is being investigated. It gives the description of the quality of knowledge. It mainly defines the process of undertaking the research. This research chooses the positivism to expand its research framework as it is appropriate for a deductive research approach. This approach develops the hypothesis on the theory of pre-existing as well as it prepares the approach of the resear ch to examine it. Mainly, this research consists of surveys, interviews etc. The surveys tend to use in the quantitative research projects. It also involves sampling a proportion of the population. Sample size will be less than 20 that tend to create the results where the respondents skew the results individually (Chen, Chen and Wang, 2013). In the quantitative research, the size of the sample is important. It produces the data that is quantitative and it can be analyzed empirically. In the quantitative research, the sample represents the larger population to do the analysis. The time horizon is the time framework in the project that is required to complete the research. A time table is required to provide a plan and allocation of the time to complete the proposed research. In this research, explanatory design is chosen that will assist to understand the effect of the strategies of marketing of BMW on the expectations of the customers in the regions of the Middle East. Research approach In the research study basically follow two different approaches. The two research approaches include deductive research approach as well as inductive research approach. Moreover, the deductive research approach generally discusses about the evaluation of different existing theories with the help of data analysis. On the other side, the inductive approach also discusses about data collection, observation, data analysis and different other techniques (Starcevic, 2013). In this particular study it mainly adopts the techniques of deductive approach. Moreover, the main reason in order to adopt the deductive approach is that this approach discussed about the research study with the help of evaluation of different theories about the factors that mainly influence the customer expectations (Strebinger, 2014). However, on the other side, both the data analysis as well as finding part of the research study did the verification of all mentioned theories in relation with the customer expectation and different strategies of successful brand awareness (Yazdanifard, 2014). Sampling method In order to complete this research study, the methods of sampling becomes one of the vital aspects, especially in order to gathering primary data by doing survey. Moreover, the sampling techniques in order to do the research study needed the appropriate adaptation of sample size, sampling techniques and sample unit. Moreover, in this particular study both the aims and objectives helps the researcher in terms of dealing the primary as well as secondary data (Chen et al., 2013). Apart from this, the main aim of doing the selection of simple random sampling is that it has no biasness and the sample is also chosen in the random manner. According to this particular research study it did the application of random sampling techniques depending on the context of research study (Chen, Huang and Ji, 2012). The sample size is taken as 10. Data collection method The data collection techniques mainly help the researcher to follow the right directions in the terms of achieving the expected outcomes. Moreover, the techniques of data collection can also vary from research study to another (Stapleton and Degitz, 2014). In the terms of collecting data various techniques of questionnaire, interviews methods are used. However, the objectives of the research are to do the evaluation of successful brand on customer expectations (Alshenqeeti, 2014). Moreover, data collection methods consist of primary as well as secondary data collection methods. Moreover, the primary data collection evolves the quantitative techniques as well as secondary data collected data through journals and blogs. The process of data collection begins with selecting a sample that is based on the customer group of BMWs (Ha, Djuraev and Ahn, 2014). The reason behind selecting the customer group is that they are people who join the brand awareness program. The needs of the customer are to be focused based on the marketing strategy of BMW. The questionnaire is designed based on close ended questions. The questions will be based on the marketing strategies of BMW to satisfy the customers. These questions are given to the customer to give their own feedback and the answers are to be collected on the same day (Hofisi, Hofisi and Mago, 2014). Then the analysis is done to identify the relationship between the customer expectations and other variables. It helps to decide if the successful brand of BMW as well as its marketing strategy meets with the expectation of the customer (Shepley, 2011). Ethical issues The research is focusing on the ethical issues. The survey will not consist of those people those have some mental problems. Through the survey, the research will explain the purpose of doing the research. The analysis should meet with the objective of the research. The participants will not be able to withdraw from the participation (Peters, 2011). The participants are allowed to keep the data secure as it is confidential. All the records of the data are to be kept for at least three months. Research limitations The problem arises in the form of constraints such as budget, scope as well time of the study. The problems that faced in the course of the research are that some of the customers are not willing to participate as well as aid the research. The unsteadiness concentration sets among the respondents at the time of answering long questionnaire. It leads to difficulty in preventing incomplete questionnaire (Papalambros, 2011). The limitations of the research are due to the method of sampling that is to be chosen, also due to data that is not accurate. The limited time budget causes a huge limitation in the study of the research. Timetable A time table is required to provide a plan and allocation of the time to complete the proposed research. In this research, explanatory design is chosen that will assist to understand the effect of the strategies of marketing of BMW on the expectations of the customers in the regions of the Middle East. The time of the plan is represented in a Gantt chart. It is the tool that is used to plan as well as schedule the project. It gives an opportunity to consider the time that is taken to complete the research. At the time the research is under taken, this chart is used to monitor the progress. At any given time, it can give the status of the research. Hence, the owner can take the necessary remedial actions to bring back on course. Gantt chart Task Name Duration Aug 15 Sep 15 Oct 15 Literature Review 15 days Research methodology 5 days Research approach 7 days Sampling technique 5 days Data collection method 15 days Findings and Analysis 5 days Recommendations 2 days Conclusion 2 days Final review 1 day Submission 1 day Reference List Al, S. (2013). Interpretive research design: concepts and processes.International Journal of Social Research Methodology, 16(4), pp.351-352. Alshenqeeti, H. (2014). Interviewing as a Data Collection Method: A Critical Review.ELR, 3(1). 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